Friday, May 02, 2008 Vienna 0 Comments
Helvetica, the 50 year old typeface is the most popular brand font in the world. If you're in doubt, ask yourself what do all these company logos have in common:

Helvetica, the 50 year old typeface is the most popular brand font in the world. If you're in doubt, ask yourself what do all these company logos have in common:

In a great example of interactive marketing, McDonalds put up push-puzzle poster adverts to promote their new 1 Euro coffee.
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Someone queue the music for the tide of the hip and preppy about to throng to McDonalds for their afternoon Lattes. The news is out that McDonalds' coffee beats Starbucks' — at least to the taste of four Canadian coffee aficionados. Oh, and it's a lot cheaper. |
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