Tuesday, April 29, 2008   —   Vienna 0 Comments

In a great example of interactive marketing, McDonalds put up push-puzzle poster adverts to promote their new 1 Euro coffee.

The huge push-puzzles are designed to grab a passer-by's attention, and get the customer to try and sort out the puzzle to reveal a poster with the tagline: "Sort your head out".

But I'm interested to know who's got the job of hanging out by the puzzle all day to reset it everytime somebody comes by and solves it.

Via: ibelieveinadv.com